How to increase AdSense CPC: Some effective tips

If you getting very low CPC from your Google AdSense account? Read some tips on how to improve your AdSense CPC and increase your revenue.

I recently wrote about one of the most common queries I hear from my fellow bloggers - how to get my blog rank first in Google search. This time I am going to write about another topic which I hear frequently from the AdSense publishers: How to increase the AdSense CPC?

CPC is a term familiar to everyone using ads to monetize their online content. It stands for Cost Per Click

Tips to improve the AdSense CPC

Many publishers have reported that their CPC has gone down suddenly after giving high rates consistently for several months. Possible reason is, some advertisers have been targeting your website and the campaign ended recently.

If your traffic and overall revenue increases but CPC is going down, then it is possible that you are getting more traffic for the low CPC content and it reduced your average CPC. But as long as your overall revenue increases, you don't need to worry about the changes in cost per click.

Read further to learn the factors that affect Google AdSense CPC and learn some tips to improve your CPC and overall revenue.
 

Enable placement targeted ads

Placement targeted ads always give higher CPC compared to the regular ads. One of the best ways to increase your AdSense CPC is, encourage AdWords advertisers to consider your site for placement targeted ads. Losing a targeted advertiser for a site is one of the main reasons for the CPC to go down suddenly in many sites.

Enable interest based ads

Interest based ads are the second highest paid ad types in Google AdSense, which come just under the placement targeted ads. Make sure interest based ads are enabled on your AdSense account. To enable or disable interest based ads, go to the "Ad serving" tab under "Allow & block ads". Check or uncheck the appropriate box in the page.

Look at the following image, which shows different ad types and their CPC, with the highest CPC ad types in the top.

It is clear that placement targeted ads have the best CPC and interest based ads have the second best.

This image is artificially generated to give you an idea of the CPC for various ad types and is not real data. We are not allowed to share any AdSense performance reports, according to Google policies.

Location or country of the visitors

One of the most important factors that influence AdSense CPC is the country your visitors are from. Advertisers spend a lot in developed countries like USA, Canada, UK etc and pay too low in countries like India, China, Pakistan etc. The CPC of your Ads depends on how much the advertisers bid for the ads. Since the advertisers have budget in developed countries, a click from those countries could give significantly high CPC. For example, many clicks from countries like USA or UK could get you anywhere between $1 to $5 but majority of the clicks from India, China etc would get you less than 10 cents.

One of the best ways to improve your AdSense CPC is to get more traffic and visitors from countries like USA, Canada, UK etc. Try writing content on topics that target the countries which offer higher CPC. For example, if you write about 'Best smartphones in USA', you have higher chances of getting visitors from USA than writing on the topic 'Best smartphones in India'. Identify topics that interest visitors from developed countries and publish great articles on those topics and your CPC is sure to go high.

Here is a list of countries I found to be giving the best CPC in some of my websites:

New Zealand

Norway

Australia

Canada

United Kingdom

United States

Singapore

Ireland

Netherlands

Germany

Finland

France

Italy

Switzerland

I made up this list by looking at various stats and reports, however, it can vary by the niche, authority of the site and so many other parameters. In general, the countries listed above come in the top paying countries for most niche and sites.

Niche of your blog

As you are aware, the cost for each click is determined by the advertiser. If there is more competition, then it goes into an auction system where advertisers offer more and more money per click to get their Ads appear in relevant sites. Some type of content like healthcare products, automobiles, gadgets etc have very high competition among advertisers on the web. This naturally increases results in higher bid by everyone in the auction system, resulting in high CPC.

If your blog belongs to a high competition niche, you will get higher CPC. If your focus is to improve the CPC, then it is a good idea to focus on keywords, topics and niche that has high competition and high demand on the web.

However, please be aware that just having high competition alone will not result in high CPC. Think about the money the advertisers are willing to pay. If there is more money involved, then there will be higher CPC. Automobiles, health products, gadgets, insurance etc are typical examples of high paid ads. But topics like job search, people search etc may have high demand but have very low CPC since the readers of such topics are not really potential customers of any major products and so the money spent by advertisers in those niche are not too high.

Section Targeting

Section Targeting allows you to indicate to Google about which part of your page is to be considered for contextual targeting of Ads. For example, if you have sidebars and menu that has completely irrelevant content, you may want to exclude those parts by using section targeting so that your AdSense ads will be more relevant to the primary content of the page rather than matching the content with the text in sidebars. By using section targeting, you can get more relevant Ads for your content, which in turn will give higher CPC.

Image Ads could give higher CPC on certain topics

Are you using text only or image/rich media only ads?

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