What Should You Do When AdSense Shows High CTR, CPC and RPM?

What Should You Do When AdSense Shows High CTR, CPC and RPM?

Are you worried about high CPC and unusual RPM in your AdSense account? Are you afraid of click bombing and worried about getting disabled? Read how to understand your reports and learn when to start getting worried.

I have seen a lot of people raising concerns on high CPC and RPM in their AdSense earnings. I know everyone like higher CPC and higher revenue from their blogs but what people are concerned is possible click bombing.

Since Google has been taking strict action against AdSense account owners for fake clicks, many people started using that to get their competitors in to trouble. There are several cases of click bombing reported and many genuine AdSense account owners lost their AdSense account because someone else repeatedly clicked on their Ads (with the intention of getting the AdSense account disabled by Google).

For the same reason, if the genuine AdSense account owners see unusual click rate in their AdSense reports, they start getting concerned about potential click bombing. I have seen numerous posts from people reporting that they see unusual data in their AdSense reports and ask how to deal with it. However, in most cases, such reports are normal and there were no need to be concerned.

Unusual stats on a small sample of data is normal

If you look at the daily earning report on an early morning, you might notice unusual data. There is nothing wrong but the small samples could always be like that. Let us analyze some of the common concerns:

High CPC: Many people report that they are seeing very high CPC today in their AdSense account. CPC is the Cost Per Click and it just depends on how much the advertiser is willing to pay per click for the Ad. In general, it is beyond your control. There is absolutely no need to be concerned about high CPC. If you are worried about low CPC, then read some AdSense tips to improve your AdSense CPC.

High CTR: High CTR is something that need to be concerned and could be a sign of click bombing, but not always. If you see high CTR, he question is, what is the reporting period you are looking at and what is the total number of clicks in the report.

------------------------------------------------------READ DETAIL